Sue-Anne is the Managing Director and co-founder of Clear in Malaysia. Clear is a global marketing and branding consultancy, positioned as a strategic partner to ambitious organizations
looking to drive lasting transformation in their business. As head strategist, she consults business leaders on building successful and sustainable brands to ensure continuous business
Sue-Anne has helped various brands such as Celcom, Petronas, Nestle, F&N, Honda, Panasonic, UNIQLO, AirAsia and many others to reach their full potential and transform in the
digital economy. She has a total of 17 years of experience in designing brand and marketing strategy for businesses.
Prior to her current position, she held the position of Chief Data and Strategy Officer of Dentsu Aegis Network Malaysia, where she was instrumental in driving integrated and strategic synergy
at the group level for the advertising and media conglomerate.
Sue-Anne has published thought-leading articles and spoke in industry events on digital disruption in Asia and the effects on marketing, in collaboration with industry voices such as
CAMPAIGN ASIA, WARC and The Economist. Keen on economics and behavioural science, Sue-Anne holds an MSc Psychology and is an expert in ethnographic researches and thematical