Freddy heads up Analytics and Digital Products for Star Media Group. He has spent more than 18 years as a management consultant helping both local and international businesses transform using data and technology. 

Prior to joining The Star, Freddy spent a number of years in Accenture and subsequently EY. Freddy‘s passion lies in building and developing the team he works with, cultivating a high performing workforce as well as leveraging the power of technology to change businesses.

A keen learner with a forever curious mind, Freddy holds a Masters in computer science, majoring in AI.  When he is not working, Freddy likes to spend his time outdoors running, hiking or scuba diving.