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#BIGITDIVERSE

14 – 15 MAY 2018   |    TGV Cinema, 1 Utama Shopping Centre, Petaling Jaya, MALAYSIA

The 3rd Annual BIG DATA & CX Conference & Exhibition

HUNTING THE UNIVERSE OF DIGITAL VARIETY

 

 

 

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OFFICIAL APPAREL PARTNER

 

 

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SPEAKERS

Alan Cheah, 
CEO, 
GoCar Mobility

Amiruddin Ahmad, 
Growth Strategist, 
SENDTRIBE™

Mohamed Arafa, 
Geomarketing, 
Telecom Egypt

Claire Lee, 
Marketing Specialist, 
GetResponse

Daniel Andrew Khong
Digital Marketing Manager,
JEOEL, a subsidary of DeGem Berhad

Dr. Keeratpal Singh,
Chief Data Scientist,
Axiata

Linh Pham,
Head of Marketing,
CoinHako

Madhu Sarkar,
Head of DoubleClick Inventory Partnerhips,
Google

Natan Santolo,
SVP of Interface Engineering,
Lazada Group

Shawn Loong,
Digital Marketing Manager,
ASUS Malaysia

Tony Chow
Content Marketing Expert

AGENDA

Agenda Day 1: 14th May 2018

 

09:30 Registration and Morning Coffee
10:00 Opening Remarks by Chairperson

10:15

In Digital Marketing We Trust

The Imperative of Being the Leaders in Digital Marketing in order to be the Leaders of the Industry
• Why it is crucial to keep yourself updated with Digital Marketing Innovations
• Exploring endless opportunities for your Marketing campaign to reach throughout the Digital Universe
• Equipping yourself with capabilities beyond the industry benchmark

Madhu Sarkar,  Head of DoubleClick Inventory Partnerships, Google

10:50

A Digital Odyssey

Transforming your Business by using Digital Marketing Automation
  • The Methodical Study of Digital Marketing Automation
  • The Pros and Cons of using Automation
  • Creating more leads by implementing Automation for your Digital Marketing

Claire Lee, Marketing Specialist, GetResponse

11:25

Crouching Campaigns, Hidden Markets

 Establishing Digital Marketing ROI
• Digital Marketing Metrics
• Increasing Revenue using Digital Marketing and Returning of Marketing Investment (ROMI)
• Measuring and Reporting ROI for Digital Marketing and its effects

Linh Pham, Head of Marketing, CoinHako

12:00

No Nation for Old Marketing

Case Study
Artificial Intelligence & Machine Learning in Digital Marketing
• Adding Machine Learning to customize and targeting marketing campaigns
• Ads targeting and segmentation
• NLP, Semantic Analysis and Chatbots

Dr. Keeratpal Singh, Chief Data Scientist, Axiata

12:35 Networking Luncheon Session

14:05

Good Will Digital Hunting 

Measuring and Analysing Digital Marketing
• Evolution of Digital Metrics and focusing on the most suitable metrics for your company
• Developing greater understanding of how target audience behaves
• PESO (Paid, Earned, Shared, Owned) Analysis and leveraging the power of attribution modelling

Daniel Andrew Khong, Digital Marketing Manager, JEOEL, a subsidary of DeGem Berhad

14:40

50 Shades of Digital Marketing

Case Studies
Exploring the options before selecting the best Digital Marketing Channel to target your customer
• Identifying target audience and understanding the relevancy of various channel
• SEO & SEM
• Marketing Automation Services and Remarketing Strategies

 

15:15

Evolutions wait for no one

BUSINESS TRANSFORMATION, O2O
• Building O2O
• Embracing Online Disruption
• Changing Mindset 

Roger Lau, Head of Ecommerce, Heineken Malaysia Berhad

15:50 Afternoon Break & Networking Session

16:25

Dawn of the Planet of AI

 

Panel Discussion
The Revolution of Digital Marketing and Customer Experience through Artificial Intelligence
Join the Panel Discussion where industry experts and AI companies come together to discuss about AI, Automation and Machine Learning revolutionizing the world of Marketing.

17:25

Closing Remarks & End of Day

18:00

The MustDRINKteers

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*Conference Agenda is subject to change without prior notice

Agenda Day 2: 15th May 2018
09:30 Registration and Morning Coffee
10:00 Welcoming Remarks by the Chairperson

10:15

The Social Media HUNT!

Keynote Presentation
Social Hack Marketing
The art of using your customers as your marketing army by implementing Neuro Linguistic Programming (NLP) techniques into the current digital technology. How can entrepreneurs leverage on human greed in Social Media.

Amiruddin Ahmad, Growth Strategist, SENDTRIBE™

10:50

UI & UX

Improving Customer experience by Creating the most suitable User Interface for your business
• The differences between UI (User Interface) and UX (User Experience)
• Influencing Customer Experience by modifying your UI and establishing your UX
• Intrinsic value of User Experience and the difference between digital marketing

Natan Santonlo, SVP of Interface Engineering, Lazada Group

11:25

Big Data

Case Study
Optimizing the Power of Digital Marketing by utilizing Big Data
• Integrating Big Data in your Digital Marketing Campaign
• Discovering the impact of Big Data to your Digital Marketing and strengthening your Customer Experience
• Generating Real Time Customer Insights and reducing churn

Alan Cheah, Chief Executive Officer, GoCar Mobility

12:00

Personalisation & Brand Loyalty

Using Data to Tell Better Stories and Visualization of your Product
• Data Visualization & Data Storytelling: Discovering information through different representations
• Boosting your brand and revenue through data storytelling
• Making Data easily understandable using Data Visualization

Tony Chow, Content Marketing Expert

12:35 Networking Luncheon Session

14:05

Data Storytelling & Data Visualization

Using Data to Tell Better Stories and Visualization of your Product
• Data Visualization & Data Storytelling: Discovering information through different representations
• Boosting your brand and revenue through data storytelling
• Making Data easily understandable using Data Visualization

 

14:40

Big Data

Case Studies
Equipping Analytics capabilities in your business using Big Data Analytics to deliver a world class User Experience
• Utilizing Structured and Unstructured Data for Augmented Business Value
• Creating qualitative strategies by using real time data for better customer targeting and improving marketing strategy
• Using Interfaces to analyse complex data

 

15:15 Afternoon Break & Networking Session

15:50

Geo-Marketing

Expert Presentation
Creating customized and targeted marketing campaigns by using Geotargeting

• Using Real Time Geolocation Marketing
• Cross-technology location based marketing
• Personalize your target audience by using Geotargeting

Mohamed Arafa, Geomarketing, Telecom Egypt

16:25

The Memoir of Digital Marketing

Panel Discussion
Exploring and Discovering various Successful Marketing Campaigns and tools needed for it!
Join the Panel Discussion together with Successful Marketing Campaign Companies and Digital Marketing Solutions provider in order to discover and decide the best and the most successful marketing campaign. Re-strategizing and disrupting your marketing to evolve into a more effective product.

17:00

Closing Remarks & End of Day

*Conference Agenda is subject to change without prior notice

PURCHASE YOUR TICKET HERE!

WHAT IS BIGIT?

BIGIT is the birth of passion and growth. It starts from our BIGGER than life Culture and transcends to our Company, Colleagues and Clients.

BIGIT’s events are niche, exclusive and tailored according to market needs of the host city and as such, only relevant sponsors, exhibitors, and delegates are invited to attend. The BIGIT consists of the Conference Series and BIGIT Exhibition:

Conference Series focuses on the exploration and discussion on the latest technology trends such as Big Data, Government Technology, FINTECH, Artificial Intelligence (AI), Deep Learning, Machine Learning and Digital Workplace. It acts as a platform to create awareness on these topics among industry players.

BIGIT Exhibition fosters the networking between vendors and end-users With a host of key industry players in attendance, it creates a conducive environment for business development and networking.

NEWS DISTRIBUTION PARTNER

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MEDIA PARTNERS

 

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Green BIGIT

BIGIT’s events are niche, exclusive and tailored according to market needs of the host city and address the evolving nature of technological advancement. Our priority remains – to create value for the audience; to organise an exhibition for industry specialists yet catering to the
end users.

Incorporating both quality and quantity into our shows, some attendees have described us to have “a great balance between business networking and knowledge sharing”. Thus, we strive to Build Intelligence Globally in Technology and that makes us truly unique.

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