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#BIGITDIVERSE

14 – 15 MAY 2018   |    TGV Cinema, 1 Utama Shopping Centre, Petaling Jaya, MALAYSIA

14 MAY 2018  (Networking Party)  |   BALLERS KL, Sky level, 1 First Avenue, Bandar Utama, Petaling Jaya, Malaysia

The 3rd Annual BIG DATA & CX Conference & Exhibition

HUNTING THE UNIVERSE OF DIGITAL VARIETY

 

 

 

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ASSOCIATE SPONSOR

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OFFICIAL APPAREL PARTNER

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SPEAKERS

Alan Cheah

Alan Cheah

CEO, 
GoCar Mobility

Amiruddin Ahmad

Amiruddin Ahmad

Growth Strategist, 
SENDTRIBE™

Mohamed Arafa

Mohamed Arafa

Geomarketing, 
Telecom Egypt

Claire Lee

Claire Lee

Marketing Specialist, 
GetResponse

Daniel Andrew Khong

Daniel Andrew Khong

Digital Marketing Manager,
JEOEL, a subsidary of DeGem Berhad

Eric Loh

Eric Loh

Director, Solutions Consulting
Aspect

Mohd Hadihaizil Din

Mohd Hadihaizil Din

General Manager
Denaihati Network Sdn Bhd

Khushboo Nangalia

Khushboo Nangalia

Head of Digital
LINsAD

Linh Pham

Linh Pham

Head of Marketing,
CoinHako

Madhu Sarkar

Madhu Sarkar

Head of DoubleClick Inventory Partnerhips,
Google

Pedro Uria-Recio

Pedro Uria-Recio

Head of Axiata Analytics Center,
Axiata Group Berhad

Roger Lau

Roger Lau

Ecommerce Expert

Shawn Loong

Shawn Loong

Digital Marketing Manager,
ASUS Malaysia

Sho Suzuki

Sho Suzuki

#BIGITDIVERSE EMCEE!

AGENDA

Agenda Day 1: 14th May 2018

 

09:30 Registration and Morning Coffee
10:00 Opening Remarks by Chairperson

10:15

In Digital Marketing We Trust

The Imperative of Being the Leaders in Digital Marketing in order to be the Leaders of the Industry
• Why it is crucial to keep yourself updated with Digital Marketing Innovations
• Exploring endless opportunities for your Marketing campaign to reach throughout the Digital Universe
• Equipping yourself with capabilities beyond the industry benchmark

Madhu Sarkar,  Head of DoubleClick Inventory Partnerships, Google

10:50

A Digital Odyssey

Transforming your Business by using Digital Marketing Automation
  • The Methodical Study of Digital Marketing Automation
  • The Pros and Cons of using Automation
  • Creating more leads by implementing Automation for your Digital Marketing

Claire Lee, Marketing Specialist, GetResponse

11:25

Crouching Campaigns, Hidden Markets

 Establishing Digital Marketing ROI
• Digital Marketing Metrics
• Increasing Revenue using Digital Marketing and Returning of Marketing Investment (ROMI)
• Measuring and Reporting ROI for Digital Marketing and its effects

Linh Pham, Head of Marketing, CoinHako

12:00

Evolutions wait for no one

 Transformation From Traditional Retail Business to Online Retail: Experience And Journey For TESCO and Courts
  • Step in Building O2O
  • Building & Adaption
  • Analysis of comparison between Traditional Marketing and Digital Marketing
  • Changing Mindset

Roger Lau, Ecommerce Expert

12:35 Networking Luncheon Session

14:05

Good Will Digital Hunting 

Measuring and Analysing Digital Marketing
• Evolution of Digital Metrics and focusing on the most suitable metrics for your company
• Developing greater understanding of how target audience behaves
• PESO (Paid, Earned, Shared, Owned) Analysis and leveraging the power of attribution modelling

Daniel Andrew Khong, Digital Marketing Manager, JEOEL, a subsidary of DeGem Berhad

14:40

No Nation for Old Marketing

Case Study
Extracting Value Out of Customer Service Chatbots
• Localizing the Chatbots and how?
• Customer service ecosystem
• Chatbots, analysis and use cases

Pedro Uria-Recio, Head of Axiata Analytics Centre, Axiata Group Berhad

 

15:15

50 Shades of Digital Marketing

Case Studies

  • Using Data to Tell Better Stories and Visualization of your Product
    Data Visualization & Data Storytelling: Discovering information through different representations
    Boosting your brand and revenue through data storytelling
    Making Data easily understandable using Data Visualization

Khushboo Nagalia Head of Digital, LINsAD

15:50 Afternoon Break & Networking Session

16:25

Dawn of the Planet of AI

 

Panel Discussion
The Revolution of Digital Marketing and Customer Experience through Artificial Intelligence
Join the Panel Discussion where industry experts and AI companies come together to discuss about AI, Automation and Machine Learning revolutionizing the world of Marketing.

Moderator: Sho Suzuki
Panelist 1: Khushboo Nangalia Head of Digital, LINsAD
Panelist 2: Linh Pham Head of Marketing, CoinHako
Panelist 3: Pedro Uria-Recio Head of Axiata Analytics Center,
Axiata Group Berhad

17:25

Closing Remarks & End of Day

18:00

The MustDRINKteers

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*Conference Agenda is subject to change without prior notice

Agenda Day 2: 15th May 2018
09:30 Registration and Morning Coffee
10:00 Welcoming Remarks by the Chairperson

10:15

The Social Media HUNT!

Keynote Presentation
Social Hack Marketing
The art of using your customers as your marketing army by implementing Neuro Linguistic Programming (NLP) techniques into the current digital technology. How can entrepreneurs leverage on human greed in Social Media.

Amiruddin Ahmad, Growth Strategist, SENDTRIBE™

10:50

OmniChannel

Enhancing the OmniChannel Customer Engagement
Pending points from Speaker

Eric Loh, Director, Solutions Consulting, Aspect

11:25

Big Data

Case Study
Optimizing the Power of Digital Marketing by utilizing Big Data
• Integrating Big Data in your Digital Marketing Campaign
• Discovering the impact of Big Data to your Digital Marketing and strengthening your Customer Experience
• Generating Real Time Customer Insights and reducing churn

Alan Cheah, Chief Executive Officer, GoCar Mobility

12:00 Networking Luncheon Session

14:05

Art of Digital Marketing

Practicing the Art of Digital Marketing

  • How to be a practical practitioner in a world full of assumptions.
  • Reinforce Big Data with real-world experiences.
  • Closing the gaps in your vulnerabilities & opening up opportunities

Shawn Loong Digital Marketing Manager, ASUS Malaysia

14:40

Geo-Marketing

Expert Presentation
Creating customized and targeted marketing campaigns by using Geotargeting

• Using Real Time Geolocation Marketing
• Cross-technology location based marketing
• Personalize your target audience by using Geotargeting

Mohamed Arafa, Geomarketing, Telecom Egypt

15:15

The Memoir of Digital Marketing

Exploring the options before selecting the best Digital Marketing Channel to target your customer
  • Identifying target audience and understanding the relevancy of various channel
  • SEO & SEM
  • Marketing Automation Services and Remarketing Strategies

Mohd Hadihaizil Din General Manager, Denaihati Network Sdn Bhd

15:50

Afternoon Break & Networking Session

17:00

 Closing Remarks & End of Day

*Conference Agenda is subject to change without prior notice

PURCHASE YOUR TICKET HERE!

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WHAT IS BIGIT?

BIGIT is the birth of passion and growth. It starts from our BIGGER than life Culture and transcends to our Company, Colleagues and Clients.

BIGIT’s events are niche, exclusive and tailored according to market needs of the host city and as such, only relevant sponsors, exhibitors, and delegates are invited to attend. The BIGIT consists of the Conference Series and BIGIT Exhibition:

Conference Series focuses on the exploration and discussion on the latest technology trends such as Big Data, Government Technology, FINTECH, Artificial Intelligence (AI), Deep Learning, Machine Learning and Digital Workplace. It acts as a platform to create awareness on these topics among industry players.

BIGIT Exhibition fosters the networking between vendors and end-users With a host of key industry players in attendance, it creates a conducive environment for business development and networking.

NEWS DISTRIBUTION PARTNER

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MEDIA PARTNERS

 

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Green BIGIT

BIGIT’s events are niche, exclusive and tailored according to market needs of the host city and address the evolving nature of technological advancement. Our priority remains – to create value for the audience; to organise an exhibition for industry specialists yet catering to the
end users.

Incorporating both quality and quantity into our shows, some attendees have described us to have “a great balance between business networking and knowledge sharing”. Thus, we strive to Build Intelligence Globally in Technology and that makes us truly unique.

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