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bigitmedia logo ed

24 – 25 SEPTEMBER 2019

KUALA LUMPUR, MALAYSIA

BIG DATA ANALYTICS AND THE BIG MEDIA ROOT

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 bigitmedia logo ed

24 – 25 SEPTEMBER 2019

KUALA LUMPUR, MALAYSIA

BIG DATA ANALYTICS AND THE BIG MEDIA ROOT

Day(s)

:

Hour(s)

:

Minute(s)

:

Second(s)

ABOUT BIGIT MEDIA SUMMIT 2019

This year, for the first time, BIGIT will also run a Media & Analytics conference in parallel.

Themed “Big Data Analytics and the Big Media Reboot”, this conference comes at a time when we need it most.

Media and entertainment organizations are facing their most challenging times. Traditional revenue streams are evaporating. Digital consumption and spending patterns are growing and evolving at breakneck speed.

Media companies are increasingly getting desperate and more determined to increase digital consumption, understand their audience’s footprints and preferences, and make money – all at the same time.

High-value business cases, data and analytics will provide an answer to these struggles.

Come join BIGIT’s original Media & Analytics conference. Listen to how you can convert your user behavior and demographics into audience segments that advertisers love. Be assured that readers will pay for your valuable content when you employ AI in your paywall. Learn how you can constantly experiment with your newsroom to always predict the needs of your consumers.

And so many more powerful media analytics ideas.

THINK TANK PARTNER

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SPEAKERS

 

STORMIE TELLING 2

AGENDA

DAY 1 | 24 SEPTEMBER 2019

8:00AM |REGISTRATION AND MORNING COFFEE
8:55AM |WELCOMING REMARKS
9:00AM | Reinventing how we experience media with AI and immersive technology

KEYNOTE

Artificial intelligence and immersive technology (AR/VR) have the capacity to transform the media industry by allowing their audience to “experience” news and entertainment content. Listen to this expert presentation on how AI, AR and VR will provide the differentiation so badly needed by current media organizations to quench the user’s growing demand for immersive and shareable-on-social-media experiences.

9:30AM | Co-creation with AI to publish personalized, timely and high-impact articles and news

The critical thinking skills of a journalist. The precision of a robot. Human-AI collaboration in news generation will be revolutionary for the media industry. Listen to this expert presentation on how journalists, working with AI, can churn out more in-depth and accurate stories, and reach many more audience.

10:00AM | How advanced recommendation engines can ramp up your digital viewership by the millions

If a media company had its way, every user would be consuming its content 24×7. And that’s precisely what a recommendation system aspires to do too. Listen to this expert presentation on how recommendation engines – driven by data and AI – can increase digital viewership by many folds through nonstop content personalization and suggestions.

10:30AM |MORNING REFRESHMENT BREAK
11:00AM | Beyond publishing: Developing data-driven products and driving ancillary revenues

Can you turn all the media content created – together with data sitting in the data lake – into money, going beyond the conventional ad-driven and subscription-based revenue streams? Listen to this expert presentation on how your team of business analysts and data scientists can transform your data into products to create ancillary revenue for your organization.

11:30AM | Capturing the attention of Gen Z and Gen Alpha

PANEL DISCUSSION

 

12:30PM |NETWORKING LUNCH SESSION
2:00PM | Pairing great content with great data products to capture user engagement and loyalty

Superb content won’t get you far if your content delivery methods aren’t great. Listen to this expert presentation on how UI/UX, speed and reliability are vital to content delivery. Learn how data and A/B testing play a central role in developing superior products to capture user engagement and loyalty

2:30PM | How we built a data infrastructure that powers all our media analytics

CASE STUDY

On premise or on the cloud? To Hadoop or not to Hadoop? AWS, GCP or AliCloud? SQL or NoSQL? These are just some of the many considerations for a media big data infrastructure. Listen to this expert presentation on how one of the biggest media companies in the country constructed and optimized their big data pipeline to ingest and transform its data for analytics.

3:00PM |AFTERNOON REFRESHMENT BREAK
3:30PM | Making readers pay for your valuable content by employing AI in your paywall

Reputable publishers own a strong intellectual brand in their writers and the content they create. Rather than solely depending on unpredictable ad revenues, it makes sense that the publisher’s work is supported by some form of stable income. Listen to this expert presentation on how AI can optimize your paywall options to maximize the chances of conversion – based on user engagement, content type and many more data points.

4:00PM | PANEL DISCUSSION

ASK US ANYTHING

 

DAY 2 | 25 SEPTEMBER 2019

8:00AM |REGISTRATION AND MORNING COFFEE
8:55AM |WELCOMING BACK REMARKS
9:00AM | The EGOsystem and data-driven personalization: It's all about me, me and me

KEYNOTE

The me, me, me entitlement is epidemic and today’s media consumers are the center of their own egosystem. Listen to this expert presentation on the importance of understanding what drives audience to your digital property. And how AI can be used to segment your audience, personalize your content and drive user engagement and loyalty.

9:30AM | Into a brave new world: A publisher's data-driven transformation adventure

CASE STUDY

The story of a publisher’s vision to go data-driven and a transformation-in-progress worth listening to! Their mission was to improve all digital touchpoints across the consumer lifecycle to optimize content, sales & marketing, enhance brand value and achieve operational efficiency. In order to do that, the publisher created high-value, data-driven use cases. Data scientists and processes were put in place to develop proofs-of-concept and operationalize the POC with proven ROI.

10:00AM | Convert your user demographics, behavior and intent into niche personas and increase your revenue

Yoga mummies. Hijab lovers. Gaming boys (and girls), Technopreneurs. These are audience segments that advertisers love connecting with. Listen to this expert presentation on how a publisher can convert its data – browsing / reading behavior, demographics, purchase intent and location – into high-value, revenue-generating personas.

10:30AM |MORNING REFRESHMENT BREAK
11:00AM |Trading data for data, inventory or money: How data partnerships can advance your big data strategy

As a publisher, you will never own all the data you need for analytics. If you offer free content without requiring sign-ups, for instance, you will not collect user demographic data. How do you enrich your existing datasets then? Listen to this expert presentation on the benefits and approaches to strategic data partnerships where both parties win by exposing and sharing their data.

11:30AM |Special Event: Stay tuned!
12:30PM |NETWORKING LUNCH SESSION
2:00PM | Hiring for media analytics: The must-have skills for your data science professionals

Data produced by media companies have vastly different properties compared to their peers in other industries. Plenty of unstructured data in the form of audio, video, text and images are generated. Special abilities are required to process them. Listen to this expert presentation on the additional skills a data science professional needs – video, audio, image and natural language processing – to thrive in the media industry.

2:30PM | Moving with the speed of your readers: Making experimentation in your newsroom a default setting

The only constant in reader behavior is change! If your newsroom doesn’t move as fast as its readers, it will be disrupted by newer and more agile players. Listen to this expert presentation on how you can transform your newsroom into a thriving laboratory where experimentation is encouraged to always anticipate the needs of the audience.

3:00PM |AFTERNOON REFRESHMENT BREAK
3:30PM | The Customer 360: Delivering in-the-moment experiences to drive marketing and sales growth

Customer 360 is an approach that allows you to obtain a complete view of the customer and deliver personalized, in-the-moment experiences to them to drive marketing and sales growth. Listen to this expert presentation on how you can build your own C360 by aggregating data and matching a single person across the various touch points and digital properties they land on.

4:00PM |Big data and media manipulation: The worst is yet to come

PANEL DISCUSSION

 

*Conference Agenda is subject to change without prior notice

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BIGIT’s events are niche, exclusive and tailored according to market needs of the host city and address the evolving nature of technological advancement. Our priority remains – to create value for the audience; to organise an exhibition for industry specialists yet catering to the
end users.

Incorporating both quality and quantity into our shows, some attendees have described us to have “a great balance between business networking and knowledge sharing”. Thus, we strive to Build Intelligence Globally in Technology and that makes us truly unique.

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